![]() ![]() So, begin the process with a clear strategy. Without a clear purpose agreed upon by your team, you'll find yourself in a whirlwind of re-shooting, re-framing, and editing. Why? Because every decision made during the video creation process will point back to your video's purpose and what action you'd like your audience to complete after watching it. Decide which metrics you want to track and how you will measure success.īefore you set up, record, or edit anything, start with a video marketing strategy.Develop messaging and choose the right types of video for your personas. ![]()
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